Fonts give character to all things graphic design. Literally, from newspapers to giant movie review websites, fonts play that vital role that today you can’t launch a blog or a website without sporting a nice, readable font enhancing the whole user-experience. So, this blog post is sort of a tribute to the best fonts for blogs.
Blogging is a world that takes marketing very seriously. Be it a hobby blog or a serious marketing website, readability and user-engagement are two of the most important areas where marketers and bloggers focus on. After all, if the user-experience is below par, you might not get the anticipated results and return on investment.
In this blog post, I have included 10+ best fonts for blogs. This includes Google fonts and some premium fonts that have been ruling the online publishing world for decades.
Ready to start? Let’s dive in.
Proxima Nova is developed by Mark Simonson, an American Font Designer. Since its inception, it has gained a massive fanbase amongst web designers, graphic designers, and bloggers.
You can see many blogs, business websites, and online portfolios using this font. It’s the balanced look & feel helps to improve the overall readability of your blog which results in better engagement and conversion rate.
Proxima Nova is my favorite font.
No matter what the use case, you can use Proxima Nova. It is neat, comes packed with a complete set of light, regular, semi-bold, bold, and black font styles which makes it a perfect fit for most web design projects and even fonts for blogs.
Proxima Nova is also a very expensive font if you want to license it but, the good news is that it comes packed with Adobe Creative Cloud Membership. If you are already using Adobe Photoshop or Adobe Illustrator, you already have access to Adobe Fonts subscription.
You can use this font on your blog as well as your logo design or desktop publishing projects.
Famous premium brands like BMW, Lufthansa, and JCPenney use Helvetica in their brand identity. It is a perfect logo for branding and logo design but can also be used as the primary font family for your blog.
Since it’s launch it’s been one of the longest-running best sellers. Many fonts have been released over the years but Helvetica still remains the king of the premium fonts.
If you want to use this amazing font on your blog, you will have to get a premium license for web font usage as Helvetica isn’t available on either Google Fonts or Adobe Fonts.
When it comes to premium fonts, I always favor the mighty Proxima Nova but not everybody can afford a Creative Cloud membership or purchase a premium license. For all those people who love beautifying the blogs without spending a fortune on a premium font family, Open Sans is the perfect answer.
It’s my favorite free font on Google fonts and you can use it as your primary body font, headings fonts, and for buttons.
For a free font family, it is one heck of a beautiful font family.
Featuring friendly and open curves, and it’s used in Google’s Material Design, which makes Roboto a perfect free font family for blogs and publishing websites. It’s has a natural look and feel when used on the website. Font style ranging from Thin(100) to Black(900) makes Roboto a complete package for blog usage.
Optimized for on-screen usage, Work Sans makes a perfect option for heading level texts. You can also use it as your primary body font but I prefer using a combination of Open Sans and Works Sans together.
Lato is another popular sans-serif font available at Google fonts. It comes with Thin, Light, Regular, Bold and Black font styles. So, you can use it as your primary font. In my opinion, it’s too thin and is a bit harder to read. So, I use it primarily for headings and titles.
If you are not heavily invested in the world of web design and branding, it’s unlikely that you’d have heard of this spectacular font family. It’s not free and if you are planning on using it on your blog, you’ll have to get a web font license which is limited by the number of page views.
Montserrat is the perfect heading font that can be used for your body texts as well. A combination of Montserrat with Lato or Open Sans is highly recommended as Montserrat serves as the perfect font family for buttons, headings, header navigation, and inputs while Lato/Open Sans serves well for a content font family.
Source Sans Pro is the perfect body text font. It was created by Paul D. Hunt for Adobe. You can use it as a web font via Google Fonts.
This is the default font when you install the Genesis Starter theme and you can see it in action if you visit ShiverWeb.
It comes packed with 12 different font styles including the oblique versions. If you want a font family that’s perfect for a text-heavy web page, go for Source Sans Pro.
If you are looking for a single free font family to serve as both the headings and the body text, Raleway is the free web font you are looking for. The only issue that I have with Raleway is that it is comparatively harder to read when compared to others on this list. That said, it does give your blog a premium and classy look and feel.
Poppins is created by Indian Type Foundry. I have been using it on many of my recent niche websites as the primary as well as the headings font family. If you are looking for a neat Hindi font, Poppins needs to be on the list.
I have been seeing Merriweather on many news websites and even some blogs such as Torque Magazine use Merriweather as their primary blog font. It is an amazing serif font that will compel you into considering this serif font when choosing the most appropriate font for your website.
If you are not comfortable in using Merriweather as the primary body font, you can use it as the headings/title fonts and use some sans-serif font for your body.
Rubik is hands down my new favorite headings font. This just blows every other offering this article when it comes to the heavy font styles. You can also use this font as your primary body font as it comes packed with all the font weights that you might be looking for.
Oswald is not a new player in the Google Fonts collections. It’s always been on the featured section and you will see it action on many famous blogs and niche websites.
I don’t recommend using it as a primary body font, but for headings, titles, buttons, and labels, nothing in Google fonts can beat Oswald.
Some Performance Tips When Using Web Fonts and Premium Fonts On Your Websites
Don’t use too many fonts.
It all comes down to performance and page load times these days. If your blog is slow, Google will not rank your website on the first page of SERPs, and using too many fonts has proven to slow any website down.
Most people recommend using not more than 1 font family, but I frankly think you should not use more than three fonts simultaneously on your blog.
Believe me, you don’t need that many fonts on your blogs. All you need is a font family that can act as the primary font family and also looks good when used for headings and other elements.
Don’t use pirated fonts.
It doesn’t have anything to do with performance or load times but using pirated fonts on your website or graphic design projects can land you in great trouble.
Since most premium web fonts are licensed on a recurring payment cycle, it’s pretty easy to figure out who’s using the genuine copy and who’s not.
If the fonts developers figure out that you are using a pirated version of their premium product, they might take legal actions against you.
If you want to use good looking fonts, why not go for free web fonts and Google Fonts.
Avoid importing multiple font styles from Google Fonts.
In most cases, Google Fonts offers over 18 font styles with their most popular font families. When importing the entire font family, you need to understand that each font style is imported as a separate file.
This means that you are loading too many large font files even if you don’t necessarily need it.
I believe that you only need two major font styles, “Regular (300)” and “Bold (700).
You don’t need the oblique styles and semi-bold or black font weights. Your browser has the ability the render fonts in the oblique versions.
These browser rendered oblique versions may not look as good as the imported ones, but it’s not a big difference and not worth the extra load time.
Use System Font Stacks for the best load times.
I have noticed a lot of people talk about default System Font Stacks. From front-end CSS frameworks such as Bootstrap & Bulma to Google, Yahoo, and Bing, all use system stacks which look decent enough and help reduce the overall page load times.
If you are someone who’s very cautious about your blog’s performance, you can choose to go with System Stacks and avoid using any external font providers.
If you ask for my opinion, I still strongly believe that using a single Google fonts family is worth it and you shouldn’t sacrifice the look and feel of your blog for extremely optimized web performance.
Remember, it’s the content that sells and not your page load time. As long as your website loads under 3 seconds, you are free to do whatever you want.
Conclusion: Best Fonts For Blogs
So, these are my top recommendations when it comes to choosing some fonts for blogs and business websites. Although many people have started using the System stacks instead of Google fonts and premium fonts I strongly believe that System stacks cannot replace the elegance of web fonts and they are far from competing against some industry-standard premium fonts for web design and graphic design.
I heavily use Open Sans and Roboto in my niche blogs. But if I had to pick two fonts for headings and titles, they would be Oswald and Merriweather. Plus, if I have a valid license for Proxima Nova, I don’t use any other font. It’s a perfect font for body and heading level text.
Did I miss your favorite web font?
Drop your recommendations in the comments section below and share a few typography tips for like-minded people.